Tuesday, October 31, 2006

WHAT'S IN A NAME?


Hey ya'll.

Well Criminal Crackdown is no more :(

The TITLE, that is :)

You can see the game's new name up there in the image above.

So what happened?!?

We were in a mad rush to reveal the game at GAMER'S DAY a few weeks back and all the legal checks had not yet come down giving us permission to use that name. Unlike some other companies that seem to have no problem giving their games titles that SOUND pretty darn close to other games, Sony likes to give us as much room as possible between our game names and other game names. Which is nice. But challenging as well because there have been ALOT of video games made over the last 30-35 years so it makes it tough to find a name that is fresh and appropriate and fun, while at the same time being something that will not get you thrown into a court room.

This kind of name changing happens all the time with game makers. It's just somewhat rare for it to happen in the public eye (there's that phrase again!)...

But, for example, TWISTED METAL was going to be called: URBAN ASSAULT...then it was going to be called CARS AND ROCKETS...then it was going to be called HIGH OCTANE.

GOD OF WAR went by the name DARK ODYSSEY for at least 2 years before we settled on the final title.

End of the day, the name really- to me- does not matter. A name (just like the cover of a classic album) takes on value and meaning when it is associated with a product people really love.

I remember lots of folks were like: JET MOTO!?!? What the hell is that supposed to mean? But it was a great game (I think) and the title grew to mean something great to thsoe players who loved the series.

So with ALL that said, Criminal Crackdown is dead. I assume it's because MS has a very sweet looking game called CRACKDOWN coming out and the titles were just too close for comfort...but I am just guessing.

I wonder if we'll also have to change the title of GOD OF WAR 2 to something else since GOD OF WAR 2 sounds a bit too much like GEARS OF WAR? We'll see.

So Criminal Crackdown was rejected. So we struggled with all kinds of names...names like: CRAZY CROOKS; ROBBERS ON THE RUN; FELONY FRENZY, and on and on and on.

We hated them all.

Then Adam- one of the designers on the title- came up with the title that stuck. And I love it. I love it more that Criminal Crackdown. I think it just fits better.

CALLING ALL CARS.


So there ya go. Let us know what you think!

Oh, and Happy Halloween! Be safe and have fun! I can't wait to take the girls out tonite. One is The Cat In The Hat and the other is a pumpkin! I LOVE the fact that my oldest girl is a character in a book versus a character from a movie or tv show. Go reading!

Ok, gotta go work!

See ya!

David