Tuesday, October 12, 2010
While I like this ad, think it's well made and funny, and think most of us can relate to it (as both the phone users and the people annoyed with the phone users), I really hate when tech companies take this angle. As I recall Prodigy or Compuserve did the same thing back in the dot com craze with some line like, "Log on, get your stuff, log off, and get on with your life".
To me it really shows a lack of understanding about how technology is changing our very wiring. To not only push against that change, but to present our obsession with tech and the ease with which so many of us get lost within it as a bad/wrong/weird thing just seems out of touch at best and intentionally dishonest at worst.
The reality is many people- for whatever reason- DO want to look at their phones and text and get mail INSTEAD of interfacing with the outside world. Stop being such old fashioned snobs and just embrace that fact. Fuck, you want to do something innovative and cool, get to work on a product that lets us dive deeper into the matrix without running the risk of bodily harm as we are walking around the real world (heads up displays for glasses and contacts lenses...stuff like that....Apple should come out with the ieye :)...).
But this just reeks of one of those 'don't be a geek all lost in your phone and your tech but be cool instead' messages that I just hate.