Friday, March 21, 2008



Just got back from Gamestop where I picked up a bunch of games for research and to stay current (The Club, Zach and Wiki, Rainbow 6 Vegas 2,Tomb Raider Anniversary PSP,and a few others).

Anyway, saw this and had to take a pic. This is the greatest/stupidest/most original videogame title in history! I LOVE IT!!!!

No interest in buying the game as the screenshots and play description looked pretty generic. But man, you gotta give it up for the title!




Was crazy craving Apple Jacks this morning so I hit the local Ralph's before work.

And who did I see, staring at me from the numerous boxes of sugary sweet goodness?

Was it Snap, or Pop, or Krackle? Nope!

The Sugar Smacks Bear? Hell no!

Was it those two creepy granola chicks on the box of Kakashi's GOOD FRIENDS cereal (what the hell is up with that name?!?)....But nope, wasn't them either.

Dude, it was the fucking MAN WITH THE HAT!

Yep! It was my good buddy, Indiana Jones, staring me down from the most recent boxes of Raisin Brand Crunch cereal! (which my 4 year old calls Raisin Brown for some reason and since I'm her dad, I think it's oooh so cute!)

Check it out:

Man, when I was younger, I used to love seeing the big summer movie promos on fast food restaurant cups, cereal boxes, microwave popcorn, bags of chips,etc.

It not only signaled the start of summer movie season, but I loved how things I loved- in this case, big blockbuster movies- were oozing into pop culture and just people's lives in general! It was so exciting and I was always so jazzed that one day, stuff I worked on would be on similar products.

It wasn't till I grew up and worked in games- and games started doing this sort of promotion as well- that I realized that getting your product on a can of Coke had less to do with the world really being jazzed and thrilled about your work and everything to do with year long negotiations between PR and marketing divisions and money switching hands and deals that while creative in their own way, had nothing to with celebrating the actual creative product. Man, what a naive kid I was! Back in the day, I just assumed it was like Coke was going: Man, we love Indy so much, we wanna help celebrate this amazing movie and stick him on ALL of our shit!

Hell, do you guys remember when Pepsi put Captain Blasto on cans? Blasto had alot of potential and some areas I thought were actually pretty just never came together, you know? But so yeah, if they were putting what amounted to a B level video game (and less than that for alot of reviewers) on a shit ton of cans then you KNOW it's all about the money. (sorry if they only would have pushed Kri that hard, things woulda been a lot different with that amazing game)...

But all that said, I still get giddy and jazzed when I start seeing this kind of stuff. I recall obsessing over the back of the cereal box as a kid, looking at the characters from the new Star Wars flicks, or the bad guy from Willow,etc. Good times.

Sad thing is, I didn't want Raisin Brand Crunch today and that was the only box with Indy's face.

So I ended up eating my Apple Jacks and reading the cool new website GIANTBOMB instead.

My how times have changed!

Ok, gotta run. Ya'll have a great weekend and if you celebrate such things, have a Happy Easter as well. We're not any religion but we celebrate all the holidays so I think we're gonna do Easter Egg hunts or something with the kids. Should be fun!

Ok, later ya'll!


ps. you guys KNOW I'll be there DAY 1 for Indy but shit, they named the Shia character MUTT?!? I mean...MUTT!?!? How dumb. But hell, maybe it'll make sense in context....?!?


Nathan said...

To go back to your previous post did you hear the news yet about how those quotes from Obama's pastors speech were taken completely out of context. He was quoting a terrorist expert and of course Fox news, the shittiest news channel out there cut it up to look like he was saying this himself. Cant trust anything the media says, especially fohx news. Fuck those old shit spouting bastards.

PM said...

Mutt, lol. They named him after the dog, just like Indiana.

MrDaBucket said...

"Mutt" got arrested recently from what I heard. :P
Btw, I agree with nathan about the whole fuck Fox News thing. That Mass Effect thing was just dumb as hell.......

Now I have a craving for apple jacks....haven't had them shits in ages.


P.S. Why don't Apple Jacks taste like apples?

DBVII said...

Jaffe, you have a problem with "Mutt", but not "Short Round"? C'mon man!

And I hate cravings, because I tend to romanticize how things taste that I haven't had in a while. Had a craving for Honey Nut Cheerios the other day, got some and remembered (after the first bite) that they taste like ass!

I did the Indy marathon last weekend getting the original Trilogy via Netflix. God, those movies hold up better than any other franchise. The humor is still great, the action is still fantastic, and the story is STILL relevant. How many movies can say that 15-20 years after the fact?

Also, check out my band, we need to be on a soundtrack, dammit!

Jack_Vykios said...

I really can't help but see Indy IV as a cash in. No matter how much I loved the originals...I just don't see the movie working.
I mean, 1. He's too old.
I know a lot of people disagree with me there, but I watched the trailer, and immidiately thought "You're in the wrong movie, grampa"
2. It's friggin' Shia La Douche.
Come on, if they don't make it so that he steals the movie, it's a gorram miracle. And I have yet to see a movie in which he's a major character that is actually any good.

I love the old Indy movies, really...but I can't bring myself to look at IV and anticipate anything particularly good. What I'm anticipating is another Star Wars fiasco. Hell, if, at some point, Indy ends up in space, I will not be surprised at all.
But yeah.
I'm something of a pessimist.

Hope you enjoy it though.
I'm just looking forward to the Dark Knight...and possibly the Incredible Hulk. Possibly...


greekdude247 said...

Hell aya man! Indy IV. I'm hella excited for it. The one bummer for me was that sean connery wasn't going to be in it. The first two Indy movie were great. But # 3 man.. it was just so much greater with sean in it. Ya and I think he's called "Mutt" because Indiana was also named after the dog.

PM said...

^^^ i think this greekdude247 guy escaped from an asylum.

Last Crusade was great, but Raiders is in its own galaxy.

Danny Abrams said...

I remember those days also. I think all kids are niave, they have to be, that way they stay innocent. Indy was bigger than life back then, what can say this these days?

Life is getting crazier and crazier by the day.


Sin said...

Hi David!
You have to try Ninja Gaiden Dragon Sword. It's really good competition for GoW: CoO, and it's great for your research, too :). You should try it. The way Team Ninja made use of stylus in this game is truly impressive, plus it's enjoyable and fun (and got a high replayability).

UnRealGamer said...

hi there Mr. Jaffe,
quick question. When you buy a game for research, what is it exactly that your looking for?

Jackred666 said...

unrealgamer Dave can't tell you that if he did then it's possible that one of the competition game teams they're up against could use that same idea.

Carlton said...


Speaking of indie developers, Im sure you're aware of the Vigilante 8 arcade that supposed to be released this May? Are you going to check it out and see how it fairs to your baby? A friend of mine is trying to make it in the movie business and he's done a movie on the sundance channel - anyway he complains he can't watch movies without picking up on the way the movie was made camera shots/fade effects ect. Is that the same with you whenever you play a game? Do you get caught up on the artwork, camera work, sound stage ect and say: "they could of done this scene better, or wow I love what they did here", or do you have a switch in your mind that you can turn that part off and just enjoy the game for what it is?

grasshopper said...

Zach and Wiki looked interesting, I've been really wanting to play No More Heroes I heard it was pretty good.
Just out of curiosity what do you do with all of these games do you have some insane stash of games somewhere or do you play and ditch them.

Jon said...

I love you Jaffe

-rallyRAYS- said...

Ha... I remember trying to find the toy in a new box of cereal... after digging through the box it looked like an oval instead of square ;)


TripleA14 said...

I AM Empty!! Woe is me...

Anonymous said...

gotta love david jaffe, but i LOVE ESR MORE!